| ASIN | Amazon's 10-character product ID, starting with B0 for most products. Can also be an ISBN-10 number. |
| Lead | A product that might be profitable to buy from a store and sell on Amazon. |
| Lead list | A batch of leads, usually from a paid provider. |
| Source, supplier | The store or retailer you buy from. ASIN.so can automatically populate it from the source URL. |
| Replenishment | Rebuying something you bought and sold before. |
| Rabbit trail | Following one good lead to more products from the same retailer, brand, and more. |
| Dog page | A broken or suppressed Amazon listing. Listing is just an error page with a dog image. Many ASINs that don't have Keepa data are dog pages. |
| Gated | Needs Amazon's approval before you can sell it. Ungated means you can. |
| Approval Required, Restricted | Gate check results: approval needed (gated), or not allowed to request approval (restricted). |
| Avoided | A supplier or brand you choose not to buy from or sell. |
| BSR | Best Sellers Rank, by category. Lower number typically sells faster in that category. |
| Buy Box | The main offer on a listing. Its price is the first choice for customers to buy using the yellow "buy box." |
| ROI | Profit divided by cost. |
| Margin | Profit divided by sell price. |
| MSKU | Your own merchant SKU for a listing in Seller Central. |
| Keepa | The price and rank history service ASIN.so uses to refresh every lead. |
| IP claim | An intellectual property complaint from a brand against a seller. |
| Meltable | Heat-sensitive items Amazon FBA accepts only part of the year. |
| FBA, FBM | Fulfilled by Amazon, or fulfilled by you. |
| Prep center | A company that receives, preps and ships your inventory to Amazon. |
| ASIN.so ID | The ID every To Buy and Bought record keeps from start to finish. Keep it in your sheets so rows find their purchase. |
| Saved sheet | A Google Sheet ASIN.so remembers and runs, by hand or daily: an Import, an Append or a Mirror. |
| Append | A saved sheet that sends each new purchase once and never changes it afterwards. |
| Mirror | A saved sheet whose tab is a full copy of To Buy or Bought. |
| First-run preview | What a saved sheet's first run would do. Nothing is written until you approve it. |
| And More... | For more general Amazon selling terms, visit Clear the Shelf. |